Media & Entertainment
The recent trend in the media and entertainment industry has hinted towards a major upsurge especially in the advertising sector. The government of India has been instrumental in the industry’s growth by taking various initiatives and formulating favourable policies for example increasing FDI limit from 74 per cent to 100 percent in DTH satellite platforms and coming up with certain institutional and regulatory frameworks to ensure better access to finances. The union budget 2016-17 had proposed custom duty exemption on newsprint. With internet surpassing other mediums of advertising, television and print are still expected to remain the largest contributors of revenue from advertising.